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Disposing of (处理) unwanted items in our lives often means simply throwing them into the garbage or recycling bin—or, if they're still useful, giving them away. It's different with old credit cards, which should be destroyed so nobody can use them fraudulently (欺诈地). Here's how to get rid of an old card.

Contact the issuer.

If closing the account is your goal, you'll have to call the number on the back of your card and ask to do so. If your card is a rewards card, remember to first redeem (兑换) points or cash back.

Cut up plastic cards.

Sharp scissors will do the job here. "We recommend that consumers cut through the EMV chip, then further cut the card a few times along the short side, and dispose of the sections in more than one trash bag (垃圾袋)," says Sarah Grano, a spokeswoman for the American Bankers Association.

Send back metal cards.

Contact your issuer. "Typically, you can mail it back for disposal. For example, when American Express sends a replacement card, it also sends an addressed return envelope to mail back an old metal card for destruction," says Heather Norton, spokeswoman for American Express. Check back on your account. You generally won't be responsible for fraudulent charges anyway. Be cautions with debit cards and other plastic forms where fraud could result in financial losses.

Closing an account can hurt you.

Closing a credit card account can lower your credit rating. That's because credit scores consider your "credit utilization ratio", or how much of your available credit you're using. And when you close an account, you have less available credit. Closing an old card decreases the average age of your accounts.

A. Nevertheless, it might be worthwhile to close the account anyway.

B. Alternatively, you can feed cards into a specialized machine.

C. Credit scores also factor in the length of time you've had the card open.

D. Disposing of a metal card on your own is more challenging and potentially unsafe.

E. You can skip this step if you're just replacing an expired or compromised cord.

F. Don't obsess about identity theft of an old credit card.

G. However, correctly disposing of a payment card can be confusing, especially with newer metal credit cards.

"Going wireless is the future for just about everything!" That is a quote from scientist Sreekanth Chalasani, and we can't help but agree. Realizing this, a team of scientists has made a breakthrough toward wirelessly controlling human cells using sound, in a technique called "sonogenetics (声遗传学)." This concept may seem strange but let us explain.

Basically, the term "sonogenetics" means using ultrasound (超声波) to change the behavior of cells in a non-invasive manner. "We already know that ultrasound is safe, and that it can go through bone, muscle and other tissues, making it the ultimate tool for controlling cells deep in the body," says Chalasani.

Low-frequency ultrasound waves can target a particular protein that is sensitive to the signal. This research, published in Nature Communications, focused on TRPA

1. When this protein is stimulated through the ultrasound waves, it also stimulates the cells which carry it. What type of cell is being stimulated depends on the outcome. For example, a muscle cell may contract with stimulation, or a neuron (神经元) in the brain will fire. In this experiment, scientists genetically marked cells with an increased concentration of TRPA1, making them the key targets of the ultrasound waves.

Currently, treating conditions like Parkinson's disease requires scientists to implant electrodes (电极) in the brain which stimulate certain disordered cells. Researchers hope that sonogenetics can one day replace these invasive treatments.

In the future, the team wants to adjust the placement and amount of TRPAI around the body using the gene treatment. Gene delivery techniques have already been shown to be successful in humans, such as in treating blindness. Therefore, it's just a case of adjusting this theory to a different sound-based setting.

"Gene delivery techniques already exist for getting a new gene—such as TRPA1—into the human heart," Chalasani says. "If we can then use an external ultrasound device to activate those cells, that could really change pacemakers." There is still a while to go before this treatment can become a reality. The future for sonogenetics, though, looks bright.

The world may have a new supercontinent within 200 million to 300 million years as the Pacific Ocean shrinks and closes.

Researchers at Curtin University in Australia and Peking University in China used a supercomputer to model the evolution of Earth's tectonic plates (地质构造板块) and the formation of a future supercontinent. Their findings were published in the journal National science Review.

"Over the past two billion years, Earth's continents have collided (相撞) together to form a supercontinent every 600 million years, known as the supercontinent cycle. This means that current continents are due to come together again in a couple of hundred million years' time," said lead author Dr. Chuan Huang, a research fellow in Curtin's Earth Dynamics Research Group and the School of Earth and Planetary Sciences.

The team's simulation showed that due to the fact that Earth has been cooling for billions of years since its formation, the thickness and strength of the tectonic plates beneath the oceans have reduced over time. As a result, the formation of a new supercontinent is more likely to happen by the closing up of the Pacific Ocean. Reducing by a few centimeters per year, the Pacific Ocean's current reach of 10,000 kilometers will close up in less than 300 million years.

"The resulting new supercontinent has already been named Amasia because some believe that the Pacific Ocean will close when America collides with Asia. Australia is also expected to play a role in this important Earth event, first colliding with Asia and then connecting America and Asia once the Pacific Ocean closes," Huang said.

Changes in the distribution of continents and oceans will cause changes in climates, "particularly when ocean currents are stopped by continental collision, or new ocean currents are formed when continents break apart," said study coauthor Zheng-Xiang Li, distinguished professor in Curtin's School of Earth and Planetary Sciences. "Earth, as we know, will be completely different when Amasia forms. The sea level is expected to be lower, and the vast interior (内陆) of the supercontinent will be very dry with high daily temperature ranges."

Researchers expect more earthquakes as the continental plates collide. Surrounded by a new super ocean, the newly formed supercontinent will also have decreased biodiversity.

Scientists are still trying to understand Earth's supercontinent cycle, which is driven by heat and gravity. The research team wants to establish how Earth's tectonic plates started and when the first continents formed, as well as what kicked off the supercontinent cycle."We are only starting to look at the entire Earth system, from its core to its atmosphere, as a closely linked system that evolved together,"Li said.

I'm 52, and as surprising as it may seem. I'm a gymnast. In a sport for young girls, I have found an unlikely path to joy. When I enter the gym, no matter how much stress I might be feeling, my mind clears and I forget my life. I think of nothing but what I am doing.

When I was 9, I went every Saturday to a gymnastic academy. The coach had gray hair and wore ballet shoes and had boundless enthusiasm. He would say, "You are going to be a gymnast." And I believed him. I vividly remember the first time I did a round off back handspring by myself, the weightlessness of it. I lived for Saturday mornings. I only ever did gymnastics recreationally — I didn't even know real gyms existed — but I always loved it.

That longdormant love came roaring back in my forties. It happened in an instant, at parents' day for my daughter's beginning gymnastics class. The bars were just sitting there, and I had this overwhelming urge to grab hold and swing. But I couldn't make it through the warm-up at the first adult class I went. I felt bad during conditioning. I was the oldest person there. But that spark of memory glowed with possibility. I went back to class again, and again. It was hard and it was humbling. But soon I was doing back handsprings like I used to.

There is nothing like the thrill of getting a new skill, that combination of speed, mechanics, timing, muscles, and bravery. There is an indescribable (不可言喻的) element, too, something like faith. By the time we reach middle age, most of us have had to deal with our fair share of unwelcome surprises, like illness, family crisis or the death of a beloved parent. But gymnastics has brought the most delightful surprises — I keep getting better, overcoming what I thought were limits, amazing myself by what I can do. At a time in life when many things feel like they are sliding down the slope (斜坡) towards old, gymnastics is a gift of fluency and competence in motion. I'm in the best shape of my life. I'm a better gymnast now than I was at 16.

Membership

University of Johannesburg staff and registered students in possession of a valid University card qualify for membership of the UJ Library 

Access to facilities and services

1. Clients have access to all Campus Libraries on presentation of their own university card. 

2. Books are issued to clients on the presentation of their own university card. 

3. Lost cards must immediately be reported in writing to the Team Leader: Lending Services at the Campus Library or to the Campus Librarian. 

Library hours

Library hours are revised annually and made available on the UJ Library web page. Campus libraries will be closed on public holidays. 

Rules of conduct

1. Behavior which disrupts the activities of the Library or affects the right to a quiet and orderly work and study environment of other library clients is not permitted. 

2. Smoking is not permitted anywhere in the Library or within a seven-meter radius (半径) of the Library entrance. 

3. Books, other library materials, equipment or facilities may not be defaced, damaged or stolen. 

4. Cell phones must be on silent in the Library. 

5. Use of the computers in the Library is subject to time limits during peak usage periods. 

In addition, clients may NOT:

a) link any device to the network without the written approval of the Information Technology Division; 

b) remove or exchange computer equipment without the written approval of the Information Technology Division.

I've always considered art to be "my thing", the area where hours transform into the graceful dance of brushes on papers. It was a simple day. I finished my other classes before going to my favorite class-art. My teacher, a beautiful woman who always smiled, assigned our final task of the year: finish a self-portrait (自画像). I hadn't done one since second grade. This was going to be an interesting challenge.

I looked through my photo albums as soon as I returned home. The first picture I found was me in 7th grade. Hmm. My teeth looked a little strange. The next picture was me with my friend. Ugh there was a giant dot on my cheek. The third picture was me with my little sister. What was my hair doing? I decided I couldn't use any of these photographs.

I went to my room and pulled up my mirror, face-to-face with my reflection. I started with the outline. First, I captured (捕捉) the shape of my face. I settled on some odd mixture between oval (椭圆) and circular (圆). Then, I continued sketching (素描) the eyes, nose, mouth, ears and finally my hair. The outline took a while because I wanted it to be beautiful. Then I worked on the actual painting process for a few days, making sure every detail was perfect. Finally, I finished it a week early. 

I presented it to my teacher, who looked over it and sighed, "But we need to discuss the..."

注意：

1. 续写词数应为150左右；

2. 请按如下格式在答题卡的相应位置作答。

After arriving home, I looked in the mirror again. 

When I submitted the updated portrait, my teacher smiled and proposed to show it at an exhibition. 

1. 介绍这种方法;

2. 说明推荐的理由。

注意：

1. 词数80个左右;

2. 短文的题目已为你写好, 不计人总词数。

Control Your Emotion and Be Mentally Healthy

Every day, thousands of tourists from around the world plan their trips to the Great Wall of China. 

Despite the wall's 5,500-odd miles, (spread) from east to west across the country, most travelers find (them) at either the Badaling or Mutianyu sections, the two areas closest to Beijing. These visitors rise early from their downtown hotels, pack themselves into buses and wait in long queues (see) the magnificent structures that consist of the Great Wall.

But what if there was another way?

An hour-long drive north of the  (crowd) capital is Commune by the Great Wall, a popular weekend getaway for Beijingers  a series of modern buildings consist of a luxury hotel, with award-winning design among yellow-leaved gingko trees. It is not only the rural surroundings  attract travelers to the town of Yangqing. Beyond the usual services — an expansive breakfast buffet and cozy bed sheets — Commune by the Great Wall  (provide) a rare opportunity to simply walk to the Wall. Just 20 minutes by foot from the hotel reception  (be) the Shuiguan section of the wall. 

Commune by the Great Wall won  special praise at the Venice Architecture Biennale in 2002, the year the 12 core buildings  (complete).

I never met a more interesting man than Mayhew, a lawyer, in Detroit. By 35 he had a good 1 ; a cute brain and an attractive 2 . There was no reason why he should not become, financially or politically, a(n) 3 in the land. 

One evening he was drinking with friends. One had recently come from Italy and told them of a house on the hill, 4 the Bay of Naples. He 5 to them the beauty of the most beautiful island in the Mediterranean. 

Mayhew sent an email, wanting to buy the house. The next day the 6 came back. The offer was accepted. Mayhew made no secret of the fact that he would never have done so 7 a thing if he had not drunk, but he did not regret it. He made up his mind to do 8 as he had said. He did not 9 wealth and he had enough money on which to live in Italy. 

He had no 10 plan. He merely wanted to get away from his current life. He determined to write a history about the Roman Empire. He began to collect 11 books and soon he had a large library. He worked harder, ready to sit down to 12 . He died. His memory is 13 in the hearts of fewer friends. As the years pass on and to the world, he is unknown. And yet to me his life was a 14 . He did what he wanted, and he died when his 15 was in sight.

"Rise to Glory" is an incredibly inspiring film that unfolds the gripping (扣人心弦的) tale of a loser's journey to greatness. It takes them on an emotional rollercoaster, mixing moments of success with heart-breaking setbacks.

The cinematography, the technique of making films for the cinema, in "Rise to Glory" deserves special mention. The director's ability to perfectly combine intense action sequences (镜头) with quiet moments of reflection adds a layer of depth to the storytelling.

Each character faces their own set of challenges, contributing to the overall theme of growth and resilience (适应力). The supporting cast delivers exceptional performances, filling the story with authenticity and depth. The strong connection among the cast members is noticeable, increasing the appeal of the characters' journeys.

The soundtrack of "Rise to Glory" is a standout feature. It perfectly makes up the on- screen events, creating an immersive (沉浸式的) experience for the audience.

"Rise to Glory" leaves a powerful impression on the viewer. It is a must-watch for anyone who wants to get motivated. The movie delivers a profound message of perseverance and self- discovery, presented with a heartfelt sincerity. It's an emotional journey that attracts from beginning to end. Its exceptional cinematography, compelling characters, and impactful soundtrack come together to create a cinematic masterpiece that will undoubtedly stand the test of time.

A. The soundtrack features a collection of music.

B. In summary, "Rise to Glory" is more than just a film.

C. The visuals are attractive, deepening the emotional impact.

D. The movie attracts the audience from the beginning to the end.

E. The music adds not only emotion but also depth to the storytelling.

F. What sets this film apart is its well-developed and relatable characters.

G. The film lacks a dramatic emotional journey, leaving viewers unaffected.

As to psychological well-being, the comfort zone is frequently perceived as a haven, a familiar location where individuals feel calm and peaceful. Pushing beyond this psychological state might have benefits. 

The comfort zone can be understood as a behavioral metaphor. Within a comfort zone, an individual takes on a state of minimal anxiety without a perception of risk, responding predictably to deliver a consistent level of performance. These include behaviors that people do commonly, find relaxing, or that take them away from high-stress situations. Engaging in the same manner over time leads to a predictable and familiar zone of comfort. As creatures of habit, we become dependent on these routines that we know we can complete well to feel secure. However, by stepping outside of our comfort zone, we learn about our ability to handle new situations and control risks, leading to greater self-confidence, and lower levels of anxiety. 

One study found that individuals who are more secure in stepping out of their comfort zone are more likely to be excited by and look forward to new experiences, feeling greater confidence in their ability to take them on. 

One behavior that demonstrates the benefits of stepping out of a comfort zone is learning to play a musical instrument. When we consider actions outside of our comfort zone, we must assess our desire to engage in that activity. By weighing the pros and cons, we evaluate how uncomfortable a situation may seem, and whether the danger of entering such an unknown situation will be worth the risk. 

Music offers a safe way to step out of your initial comfort zone because you can begin by practicing in an isolated setting, which offers a casual, safe way to build a new skill set. By picking up and practicing a new instrument, you have proven to yourself that you are capable of meeting an unfamiliar objective, thus decreasing anxiety.

"Deep Work: Rules for Focused Success in a Distracted World" by Cal Newport is an exploration of the challenges posed by our modern, digitally-driven environment and the strategies one can employ to achieve focused success. Newport researches the concept of deep work, emphasizing its critical role in an era marked by constant distractions.

The book addresses the common issue of information overload and the impact of shallow tasks on productivity. Newport argues that the ability to engage in deep, concentrated work is essential for success. The author supports his claims with research, including experiments comparing brain connectivity patterns during deep work and shallow tasks. 

Newport's work agrees with earlier studies, confirming that handwritten notes outperform (胜过) typed ones in academic performance. Beyond academia, Newport presents evidence of the cognitive (认知的) benefits of deep work.

The book provides practical strategies for integrating deep work into one's professional life, advocating for routines and intentional changing of the brain to resist distractions. Newport introduces concepts like productive meditation (冥想) and the craftsman approach to tool selection, offering readers actionable advice to enhance their focus and productivity.

"Deep Work" has won widespread praise for its insights into productivity in a distracted world. Many praise Newport's thorough research, combining neuroscience with practical advice. Readers appreciate the real-world examples, from Carl Jung's focused mindset to a social media pioneer's distraction-free writing journey.

In conclusion, "Deep Work" stands as a valuable guide for navigating the challenges of the digital age. Newport's exploration of deep work as a catalyst (催化剂) for success, supported by research and concrete strategies, has left a lasting impact on how individuals approach their professional and personal lives. It serves as a timely reminder to prioritize focus and concentration in an era defined by constant connectivity and distractions.

When Stanford University student Ellen Xu was a five-year-old in California, she vividly recalls her parents rushing her little sister to the hospital. Three-year-old Kate had fallen acutely ill; she had a fever, reddened eyes, a rash and some swelling in her hands and tongue. 

At first, the puzzled doctors thought she had influenza, but when her condition didn't improve, the Xus returned to the emergency room, where a doctor by chance had prior experience with an acute inflammatory (炎症性的) reaction in the blood vessels known as Kawasaki disease. Though rare, it's the leading cause of acquired heart disease in babies and young children, and its cause and triggers remain somewhat mysterious. The doctor knew how to treat it: He ordered a dose of intravenous immunoglobulin, and eventually Kate shook off the illness without suffering damage to her heart.

Xu remembers being curious about her sister's dramatic condition and was amazed that the grown-ups couldn't answer her questions about why it was so hard to detect. "In my mind, it was this mystery, she says. "It was a puzzle I wanted to solve. "

A decade later, wanting to enter a high school science fair, she had an idea: "What if we had a doctor in our pocket?" So she created just that: Using AT, Xu designed an algorithm(算法) that uses visual data to diagnose (诊断) Kawasaki disease based on five physical symptoms.

The technology works the same way as apps that can identify birds and plants with photos you've taken on your cellphone. Worried parents can upload a photo that they have taken of their child, and the technology will scan the image for symptoms of Kawasaki disease, which often have a strong visual element, such as a rash or a swollen tongue.

Xu's invention has been applied as a web app on the Kawasaki Disease Foundation's website without charge. "The technology could also be developed for recognizing auto-immune and rheumatological (风湿病学的) diseases, " she says. "It means a lot to me. I want to use Al to help people live happier and healthier lives. "

"The Greatest Night in Pop" Makes a Trip Down Memory Lane for You and Me

Being of a certain age will surely enhance the pleasure in watching "The Greatest Night in Pop", a documentary on the making of "We Are the World" nearly 40 years ago. Lionel Richie serves as the tour guide for this trip down memory lane, which fulfills its promise to make a better day for you and me.

For those who don't remember, the song and video to benefit starving people in Africa was pulled together in 1985, cleverly gathering nearly four dozen influential musical stars after they appeared at the American Music Awards. As Richie notes, organizers knew they had "one night only to get this right," with producer Quincy Jones famously posting a sign outside that read, "Check your ego (自负) at the door."

Directed by Bao Nguyen, the whole thing is pretty exciting, drawing from the enough footage (连续镜头) shot that night to provide plenty of fly-on-the-wall moments, added by interviews with musicians and the production crew. 

There are plenty of amusing details, like Diana Ross asking Daryl Hall for his signature, which opened the floodgates to these performers releasing their inner fans and moving around the room collecting signatures. 

Granted, the trade-off to watching is you'll likely be humming or singing "We Are the World" for the next several days. Consider that a relatively small price to pay for a front-row seat to this remarkable gathering of musical royalty, and the magic that happened during one long night when, at Jones' request, they left their egos outside.

1. 称赞她的计划；

2. 给出你的建议；

3. 预祝她取得成功。

注意：

1. 词数100左右；

2. 可以适当增加细节, 以使行文连贯。

 假定英语课上老师要求同桌之间交换修改作文, 请你修改你同桌写的以下作文。文中共有10处语言错误, 每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加：在缺词处加一个漏字符号（∧）, 并在其下面写出该加的词。

删除：把多余的词用斜线（\）划掉。

修改：在错的词下划一横线, 并在该词下面写出修改后的词。

注意：1. 每处错误及其修改均仅限一词；

2. 只允许修改10处, 多者（从第11处起）不计分。

Living a low carbon life is becoming increasing important in our modern society. It means reduce the amount of carbon dioxide and other greenhouse gases we released into the atmosphere. There are many simple steps we can take them. Firstly, we can choose eco-friendly modes of transportation such as walking, cycling, or using public transport instead driving. Secondly, saving energies in our homes is crucial. Switching off lights when they are not in use but using energy-efficient appliances (电器) make a significance impact. Lastly, consuming less meat and dairy products, that have a high carbon footprint, and opting for organic produce can make a different. 

The concept of "gap days" (appear) on a variety of social media platforms recently. Unlike a gap year, a gap day means an (extreme) brief period of relaxation and escape from everyday routine. After resting, people will continue to devote (they) to the busy pace of normal life.

Apart from "gap days", other similar expressions have made hit on the Internet, such as "city walk", "da zi (activity partner)" and so on. This growing trend of creating new phrases or euphemisms (委婉语) for something otherwise ordinary and common has caused (heat) discussion.

Some people think that these kinds of new phrases better cater to (迎合) people's mindsets, (show) their optimism. For example, the common expression "taking a walk" is neutral (中性的). But "city walk" (be) the positive version of it, meaning "to explore the city with a curious mind".

Others disagree, however, and think that it's simply just a kind of "sugaring up", satisfying one's need for showing off. For example, "city walk" is the same as "taking a walk" general. But by calling it a "city walk", people feel like they are doing something fancier than it actually is.

But no matter how we think of these phrases, they have taken root in our daily lives and have already gained wide  (recognize) among the younger generation. So  we need to do is not make them out to be bigger than they actually are. 

Taking a vacation may be the last thing on the mind of a cancer patient.1 can be expensive, time-consuming and sometimes hard work. While people facing illness may be2 of resources for vacation, they are3 a stress-free time away. I'm one such4 .

I'm suffering from lung cancer. Diagnosed in March 2017, I was5 beyond belief. At that time, I was6 60 hours a week as a billing clerk. Due to my medications' side effects, I7 my career and what I thought made me who I was, though I now discover that8 is what matters.

Through the Internet, I 9 Little Pink Houses of Hope, a nonprofit that provided a free week-long 10 to cancer patients and their families. After applying and being 11 , we drove from Houston all the way to Hatteras Island in North Carolina. It rained most of the time, so I 12 the beauty along the way. I had no idea what to expect and was 13 . 

Looking back, I am so glad I went. I hadn't felt such14 love and such a sense of family. We went to the beach, had wonderful meals and went surfing which I had never thought I would get the chance to do. We15 in a way that I thought was impossible, not only with the other16 but also with the volunteers. It was nice to see my husband get along with the other husbands. Being a(n)17 and the breadwinner, " he had a lot on his plate.

I've suffered from the cancer for many years and I undergo18 every year. I want people to know that though I am living with a serious disease, I am still living19 . So don't feel sorry for me, but make the20 of life with me.

The 40th birthday is often treated as a milestone birthday. For men, especially, the birthday may symbolically signify the start of middle age.  . Give the man turning 40 in your life a gift that he will treasure or one that will make him laugh. 

Gag (恶作剧) gifts

Many 40th birthday parties are roasts. They are meant to be funny. If this is the case and the man has a good sense of humor, consider giving him a gag gift. Wrap up a magazine printed in large print or set a cane or walker by his chair. . 

Adventure gifts

Recapture the man's feeling of youth by giving him the gift of adventure.. For example, if he has always wanted to go paragliding (滑翔伞运动), pay for the lesson, pick him up in the car and don't give him a chance to back out of it.

Something expensive

Most men don't outgrow their love of expensive toys. Get together with some friends and chip in for a 40th birthday gift he will truly treasure.. Giving him something expensive that he would never purchase for himself is a great way to stave off that middle-age crisis.

Give the man the gift of words. Write a list of 40 things that you love about him and then read it aloud to him while dining on his favorite meal. Alternately, ask everyone in the family to write one admiring thing about him. Once you have 40 sentences, give them to the man. It will be treasure he will remember for a long time. 

A. A loving list

B. Reading an article aloud

C. Talk with him about his adventures

D. You can also choose other items like false teeth

E. The gift you give to the man may depend on his preference

F. Perhaps the man has been eyeing his friend's brand-new laptop

G. Think of something he has always wanted to do and arrange for it to happen

"The majority of decisions we make do not come from the conscious (有意识的) mind, but the subconscious mind, " Beni Gradwohl, the co-founder of Cognovi Labs, said. "Our decisions are based on emotions. People think they are very rational (理智的). But they are not. In fact, decisions in the subconscious mind are made in a second before the rational mind recognizes that. "

Gradwohl used to think that cold and hard data defined the world. But when he was exposed to behavioral economics, his world view changed. He said, "Emotional intelligence is more important than intelligence quotient (IQ). Most successful leaders in the world don't have above-average IQ but above average emotional quotient (EQ). "

Gradwohl co-founded AI company, Cognovi Labs, to better understand how people make decisions, using data and science and technology to measure underlying emotions. 

When asked how event organizers could benefit from using emotional AI, Gradwohl said, "The first thing is whether you really understand what's driving your target audience to an event. " He added, "You can ask them, but what potential registrants tell you may be incorrect. "

According to Gradwohl, registering for an event is not an entirely rational decision, and it goes deeper. Understanding how your target audience makes decisions is important because you don't want to sell them something they don't care about. Cognovi Labs' AI can uncover the underlying emotional drivers or blockers of your target audience's decision-making.

Beyond using Cognovi Labs' AI in the marketing leading up to an event, once the event is underway, Gradwohl thinks organizers can know how their participants are feeling via the AI. That involves using feedback (反馈) surveys. He said, "Have attendees talk to the event app and then transcribe that. We call that diagnostic (诊断的) interview because they may generate a strong emotional response. With those conversations about what they are experiencing throughout the program at different times of the day, we will see what the emotional blockers and drivers are. We can get a full picture of the emotional aspects of the attendees. "